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P&G’s Gain Taps Wanda Sykes To Promote Scent

Campaign features comedian/actress and brand's “Scenthropologist."

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By: TOM BRANNA

Editor

P&G’s Gain brand has enlisted the help of comedian and actress Wanda Sykes as well as Gain’s resident “Scenthropologist” Tim Hittle to spread the word about the variety of Gain detergent and fabric softener scents available to consumers. Sykes and Hittle both share the common belief with Gain that to embrace individuality and express to the world the people we are, it’s important to have a variety of choices available to us. Sykes is lending her one-of-a-kind voice to Gain’s n...

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